Gary and Jessica Shaffer each run their particular companies from their home business office in Wake Forest, where they are increasing their young daughters.
This tale had been written for the sponsor, the Wake Forest Business & Industry Partnership.
The Shaffer household is not only a dual-income household, they’re a household that is dual-entrepreneur.
Gary and Jessica Shaffer each operate their own organizations. He’s the creator and owner of Cornerstone Technical possibilities LLC, a veteran-owned company that focuses primarily on delivering cutting side hybrid-cloud and application solutions, while Jessica is a professional freelance photographer. Both work from their home office in Wake Forest, where they are increasing their young daughters, many years five as well as 2.
“We have actually two small desks in our office at home plus it’s been great. Gary travels every so often for company, and so I tend to truly have the lay associated with the land, ” Jessica stated. “As a professional photographer, location is every thing and I also feel just like I’ve won the jackpot right right here. ”
The Shaffers relocated to Wake Forest in 2012 whenever Gary landed their very first agreement in Raleigh for their burgeoning company. Both he and Jessica had been drawn to the approach to life that Wake Forest appeared to provide. Selecting a location to phone house in Wake Forest has supplied a fantastic backdrop to raise their young girls, and contains also proven very theraputic for each of these self-made organizations.
“When we relocated to new york, we did our research. One Sunday, my spouce and I had been driving around and come upon Heritage a subdivision in Wake Forest where they now live, and then we simply thought it abthereforelutely was so picturesque and gorgeous. We’re able to see kids caught the streets — we actually liked the area, ” Jessica said. “At that point there isn’t a lot of financial development right right here, nevertheless the area has actually inflated during the last several years and has exploded to your advantage. ”
As Jessica pointed out, Wake Forest, from a financial development viewpoint, has expanded in the past few years. Town leaders are spending so much time making it a town that supports a business that is thriving, along with its ingrained family-friendliness.
Places just like the cordless analysis Center, an advanced center dedicated to research that is applied engineering, and worldwide energy grid company PowerSecure are reflective of both town’s attractiveness as a small business base, plus the strategic efforts of neighborhood leadership.
“For many years now, the city has strategically concentrated its development that is economic vision resources toward supporting entrepreneurs, ” said Jason Cannon, president associated with Wake Forest Business & Industry Partnership. “Seeing families such as the Shaffer’s develop and thrive within our community makes our work both worthwhile and provides credence to your Town’s significant investment in its neighborhood company community. The Shaffer’s are community assets, and we’ve adored seeing them develop and be successful right right here. ”
Before going to Wake Forest, Jessica possessed a full-time banking task and would just take photography jobs regarding the weekends. Because they had been gearing up to go to new york, Gary pressed Jessica to adhere to her goals to become a full-time professional photographer. Upon their arrival, Jessica straight away began connections that are making the Wake Forest community at church as well as her gymnasium, marketing her company on the way.
“I pointed out that through these connections, my small photography company was just starting to thrive in the region. It’s this type of community that is close-knit i discovered that networking with individuals ended up being very easy. Wake Forest is a actually rich environment where not only are you able to study from other people, but additionally develop your business, ” she said. “I also have a lot of alternatives for my consumers here, so we never come to an end of spots to complete great shots. ”
Jessica, who a combination of commercial, individual and wedding photography, wants to shoot in downtown Wake Forest and also at Joyner Park. A pecan grove and old farm buildings in fact, on a sunny weekend afternoon, it’s not uncommon to see Jessica and other photographers snapping away in the expansive 117-acre recreational space that features.
It’s these kinds of interactions that change into leads and recommendations for Jessica’s clientele.
“I’ve been growing my company fifteen to twenty % every year simply through the one-on-one meetings that I’m having with individuals right right here, ” Jessica said. “Photography in addition has permitted us to produce memory records for my kiddies — my passion has become to have a household. ”
Jessica noted that being a business owner offers her the flexibleness to invest the maximum amount of time them to remain focused on what’s important as she can with her girls, and that having a husband who also owns his own business allows.
“If there’s a very big project and Gary is not crazy busy at the job, I’ll simply just take that task on. We take turns — whether it is for his mine or company. We determine what doing to keep our ship running since smoothly as you are able to for the family, ” she stated.
Gary, that is an aquatic Corps veteran, worked into the IT industry for a long time and desired a challenge that is new. The nine-to-five monotony ended up being addressing him, and a close buddy provided to show him the ropes of beginning a small business.
He launched Cornerstone round the time that is same household relocated to Wake Forest, and possesses been the exciting challenge he had been interested in.
“We use lovers like Red Hat, Bing and Microsoft. Locally, we’re in a excellent spot. Certainly one of our partners that are main headquartered in downtown Raleigh — Wake Forest is quite near Raleigh and economically made feeling, ” Gary stated. “What first attracted us to Wake Forest ended up being its residential district offerings, but since we relocated in 2012, the business enterprise community has exploded — everybody knows one another. As being a technology business in Wake Forest, we’re excited in regards to the improvements right right right here. We’re getting better infrastructure to greatly help help our company as well as others. ”
The Wake Forest company & Industry Partnership was pushing difficult to offer the city’s system of business owners, which may have organizations in anything from tech to workspace and more. A help that is big both Jessica and Gary ended up being operating into Cannon, whom encouraged the few to increase neighborhood resources and in addition helped facilitate introductions to people who may help their companies thrive.
Wake Forest has its own resources that business owners may take benefit of, such as for example its nine-week entrepreneur and small company mentor system, LAUNCHWakeForest, its company Retention and Expansion Program, and lots of co-working spaces and incubators.
With over 54 % of the resident base having a bachelor’s level or greater, the Wake Forest community is ripe with skill and revolutionary minds willing to monetize their great a few ideas.
The Shaffers are finding success as business profitable site owners in Wake Forest, however it hasn’t been without efforts and a few bumps along the road — something both Jessica and Gary are transparent about.
“I think we’ve glamorized entrepreneurship a bit that is little its not all entrepreneur ultimately ends up on Shark Tank. Don’t assume all business owner applies to severe money. But for the long haul if you want to start a business, you’ve got to be in it. I do believe it requires a particular type of personality to stay it away, ” Gary stated. “You will hear no’s a whole lot. And you will have times for which you are feeling like you’re doing every thing by yourself. ”
“I’ve heard no’s that are many. Out of every no, I discovered from that experience, then i might select myself from the ground and state, ‘Okay, well it is time for you to change it out up, ‘” Jessica included. “Never compromise on your own ambitions. ”
No life is ideal, but Wake Forest has truly helped match the Shaffers’ dreams of company, family and community.
“why is a city great are its people, plus the relationships that people have actually created listed here are amazing. Everyone we now have met was certainly invested and genuine in their community, ” Jessica said. “Forming relationships along with other individuals in your community enables you to feel you’re section of one thing greater. Wake Forest has actually enriched my company. Moving right right here had been a great investment; it had been a good investment in myself, within my household as well as in my company. ”
This tale ended up being written for the sponsor, the Wake Forest company Industry Partnership.